XIII. Social Communication

Introduction to the Social Communication Major

1. Introduction to the Major

• In the era of information and connectivity, Social Communication is an essential interdisciplinary field, which does not only study media platforms, but is also the art of constructing and managing meaning in the public and social sphere. It serves as a strategic bridge between Message Analysis – Communication Strategy – and Social Impact.
• At Bodhisastra University, the Social Communication program is designed as a journey of critical analysis and nurturing the ability to build responsible communication campaigns, where learners acquire theories of communication, journalism, and culture, and explore methods using digital platforms, data analysis, and policy advocacy to drive positive change.
• This is the ideal choice for those who crave to deeply understand how information shapes society – lead the public dialogue – and use the power of media to serve the common good.

2. Duration of Training

• Bachelor's: 9 - 12 months (flexible program, suitable for both standard and accelerated study).
• Master's: 9 - 12 months.
• Doctoral: 9 - 12 months.
• The path is streamlined, helping learners pursue in-depth knowledge while conveniently combining it with work in the media, journalism, and public relations sectors.
• Especially at Bodhisastra University, you will overcome limitations: Flexible learning - International degree - Responsible communication breakthrough.
• Work experience in communication, marketing, or public relations can be converted into credits, helping to complete a Bachelor's, Master's, or Doctoral degree in just 9–12 months.
• International degrees are consular legalized, opening up global academic and career opportunities in multinational media corporations and international organizations.

3. Training Format

• 100% Online: Comprehensive online learning, flexible for all individuals, especially journalists, PR specialists, and digital content managers.

Outstanding Benefits:

• Degrees are widely recognized globally, opening the door to boundary-less career and research collaboration opportunities.
• No entrance English certificate required. A team of professional interpreters will provide support throughout the course, ensuring you fully grasp complex communication theories and models.
• Bodhisastra University Vietnam Office Address: 40 Pham Ngoc Thach, Xuan Hoa Ward, HCMC.

4. Levels of Training

• Bachelor of Social Communication – Foundation in Analysis and Practice
• Highlights: Building a solid foundation in mass communication theory, digital journalism, public relations (PR), and organizational communication. Enhancing experience through practicing multi-platform content production, audience analysis, and designing basic communication campaigns.
• Career Opportunities: Internal/External Communications Specialist, Digital Content Editor, Public Relations Specialist, Marketing Communications Specialist.
• Master of Social Communication – Strategy and Reputation Management
• Highlights: Helps cultivate strategic thinking in Crisis Communication Management, developing the capacity for quantitative/qualitative research, and designing complex social advocacy campaigns. The program focuses on Global Communication, Media Ethics, and Big Data Analysis in communication.
• Career Opportunities: Chief Communications Officer (CCO/CMO), Reputation and Crisis Management Consultant, Media Policy Advocate, Lecturer.
• Doctor of Social Communication – Theoretical Research and Shaping the Future of Media
• Highlights: Designed for scholars and leaders seeking to conduct pioneering research, creating new theories and models on the impact of technology on society (e.g., AI and Communication), information equity, or intercultural communication. The program requires the completion of a Doctoral Dissertation with significant academic and policy contributions.
• Career Opportunities: Research Professor of Social Communication, Senior Consultant on Information Policy for Government/International Organizations, Influential Media Theorist.

5. Advantages of studying at Bodhisastra University

• Bodhisastra University offers knowledge across borders, combining modern communication academics with a deep focus on the ethics and social responsibility of messaging. Learners experience a comprehensive program, from theoretical model analysis to practical campaign design, in a multicultural environment that encourages creativity and professionalism.
• Bodhisastra University not only imparts knowledge but also accompanies you on the journey of leadership development, helping each individual become the most knowledgeable, decisive, and capable of shaping public opinion version of themselves.